—  About

RG is an Emmy and Clio award winning creative director, commercial director, and photographer for ten plus years. He specializes in commercials, documentaries, and digital branded content.

Originating out of the music and sports world, he began his career working directly for Ahmet Ertegun at Atlantic Records, he connected early on with artists of all genre’s as well as high level professional athletes. A passion for music and the art’s have kept his eye unique in storytelling and filmmaking. From there he created his first advertising agency, Rooster NY that was then acquired by the Havas Group.

Being a creative director/film director, he uses the camera and lighting to tell just as much of the story as he does a script and story arc. Combining these elements has given him a particular look and feel that viewers connect with. His photography has added to this vibe, pushing him into an even more meaningful space with his frames and how his creative develops.

Traveling the world has given him an awareness to other cultures and perspective on how to capture them in their own skin. He is most passionate about creating provocative campaigns that hit on brands core tenants as well as telling meaningful stories that resonate with viewers.